Process first, tools second

AI automation agency for B2B companies

We do not sell tools. We start by mapping how work actually moves through your company, then tell you what is worth automating and what should simply stop being done.

Diagram: a single AI agent wired at once into the systems a company already runs - CRM, Finance, Commerce and stock, Team tools, Data, Automation layer. The agent reads them as one whole instead of moving data between them by hand. AI agent CRM Finance Commerce andstock Team tools Data Automation layer
  • 14 daysto the first automation running on your real data
  • 4 to 8 weeksfor the full rollout, from workshop to production
  • 30 and 90 dayswhen we report the return, on metrics agreed before we start

The problem

Why do most automation projects end in a slide deck?

A company buys a tool because someone showed a convincing demo. Three months later the tool sits unused, because nobody checked whether the process it was meant to fit had ever been written down. The team goes back to spreadsheets and the project survives only as a board presentation.

The second version looks like success, which makes it worse. The automation runs, but it handles a step that did not need to exist. You are now paying to do something unnecessary faster.

  • Licence budget spent on a tool one person uses
  • A team that will not hear about the next project after this one
  • Six months on a project that never had a defined outcome

Why now

Why does this pay off today when it did not three years ago?

Connecting a CRM to an ERP used to be a quarter-long project with a budget only large companies could carry. Today almost every system you run has an API or a ready connector, and the layer that joins them is built in days rather than months.

What can be automated has shifted too. A rule moves data, but it cannot make a decision that requires reading text. An AI agent reads an email, an invoice or a meeting note and classifies it the way a person would, so automation now reaches past the form field where it used to stop.

That is why work which was uneconomical three years ago now returns within a quarter. Companies did not change. The cost of connecting them did.

What changes

What do you notice after the first month?

  • Reports build themselves

    Data arrives from your systems without anyone touching it. Instead of assembling the report, someone simply comments on it.

    3 to 5 hours a week is what manual reporting costs

  • Nothing falls between systems

    Enquiry, order and invoice travel the same path, and every step leaves a trace.

    Data entered once, not three times

  • Every case has a visible status

    The state of work lives in the system, not in someone's head or in a mail thread from last week.

    One person being away stops being an operational risk

  • Decisions on current numbers

    The dashboard shows the state right now, so the meeting is about what is happening today.

    Metrics set in the workshop, calculated automatically

Proof

Do you use this yourselves?

Yes, and it is the only proof we can show without asking a client for permission to publish their figures. Two AI agents running in production inside our founders' own companies, both launched in March 2026 and built by the same method described above. Below is six months of measurement, together with what these numbers do NOT prove.

Built for ourselves. These are not client deployments but implementations inside the founders' own companies. We say so plainly, because proof you cannot verify is not proof.

  • JustBotJustBottheir agent

    JustIdea Agency, a performance marketing agency of around 30 people

    23
    people from the company work with the agent
    38
    systems wired in permanently
    112
    processes run without a human
    475
    thousand lines of the agent’s code

    An agent wired into Google Ads, Meta, the CRM, the task system, the SEO tool, Analytics, Search Console and the data warehouse. First commit 1 March 2026, today 23 people use it.

    8 of 38 systems it works in

    • Google Ads
    • Meta Ads
    • HubSpot
    • ActiveCollab
    • Ahrefs
    • GA4
    • Search Console
    • BigQuery
    Before
    In the twelve months before launch the agency ran at a margin of minus 4.42 percent. Across a twenty-month window there was not a single run of three profitable months.
    After
    May, June and July 2026 are three profitable months in a row, the first such run in the whole window. Revenue barely moved, so the change sits on the cost of delivery, not on sales.

    Margin up 5.55 percentage points year on year, with revenue up 1.5 percent

  • SurfBotSurfBottheir agent

    Surf Inc., a premium clothing brand with an online shop and two physical stores

    16
    people from the company work with the agent
    21
    systems wired in permanently
    89
    processes run without a human
    323
    thousand lines of the agent’s code

    An agent wired into the order system, the ERP, the shop, the data warehouse and the ad platforms. Launched in March 2026, fully running by May. Sixteen people use it, warehouse and store staff included.

    8 of 21 systems it works in

    • PrestaShop
    • BaseLinker
    • Comarch Optima
    • BigQuery
    • Google Ads
    • Meta Ads
    • GA4
    • Zalando
    Before
    From February to August 2025 every unit of ad spend came back as 3.53 in online revenue, and advertising absorbed 28.3 percent of that revenue.
    After
    In the same months of 2026 the ratio is 4.19 and advertising is down to 23.9 percent of revenue. The ad budget is 6.9 percent lower with sales 10.3 percent higher.

    Return on ad spend from 3.53 to 4.19, 18.5 percent higher, on a budget 6.9 percent lower

Return on ad spend, month by month
Return on every unit of ad spend at the clothing brand, February to August, 2026 against 2025. The 2026 curve starts LOWER than the year before, breaks away in March and holds the lead for the rest of the season. The peak is 4.91 in May. We point out the weaker start because it shows we did not pick a convenient baseline. 012345 4,91 FebMarAprMayJunJulAug

2026, with the agent 2025, before the agent revenue per unit of spend

Return on every unit of ad spend at the clothing brand, February to August, 2026 against 2025. The 2026 curve starts LOWER than the year before, breaks away in March and holds the lead for the rest of the season. The peak is 4.91 in May. We point out the weaker start because it shows we did not pick a convenient baseline.

Measurement: Online revenue from the order system against spend across every ad platform, the same months in both years. Cost data in the warehouse starts in February 2025, so we cannot rule out that the ratio was already rising on its own.

How much the team actually uses it
Operations run by the agency agent in successive months of 2026, from the first commit in March. From 83 operations in March to almost 63 thousand in August, with users growing from 4 to 23. This curve is here because a deployment nobody uses looks identical in a report to a successful one. 83 March 4 people 8029 April 12 people 24 tys. May 22 people 27 tys. June 23 people 37 tys. July 23 people 63 tys. August 23 people

Operations run by the agency agent in successive months of 2026, from the first commit in March. From 83 operations in March to almost 63 thousand in August, with users growing from 4 to 23. This curve is here because a deployment nobody uses looks identical in a report to a successful one.

Measurement: Agent call log in the data warehouse, March to August 2026, counted at the level of a single tool invocation.

What the automation actually does
Breakdown of 29,854 operations run without a human over thirty days, by kind of task. Most of it goes to tracking team availability and monitoring client sites: things that have to run without a break and that nobody wants to do by hand. 8631 Availability 4354 Monitoring 3506 Warehouse 3432 Leads 2225 Accounts 1301 Forms

Breakdown of 29,854 operations run without a human over thirty days, by kind of task. Most of it goes to tracking team availability and monitoring client sites: things that have to run without a break and that nobody wants to do by hand.

Measurement: Agent audit log, the 30 days before 2 September 2026, counted by the kind of tool invoked.

How much of it runs without a human
Of 64,903 operations run in the last thirty days, 29,854 went through without a human: client site monitoring, warehouse loading, ad account reviews, catching form submissions. The rest is work someone requested and reviewed. We give both numbers, because autonomy without oversight is not a feature but a risk. 46% without a human

Of 64,903 operations run in the last thirty days, 29,854 went through without a human: client site monitoring, warehouse loading, ad account reviews, catching form submissions. The rest is work someone requested and reviewed. We give both numbers, because autonomy without oversight is not a feature but a risk.

Measurement: Agent audit log, the 30 days before 2 September 2026, split by whether a call had an associated human session.

And in your company

What if our situation is different?

Four sentences come up most often. All four are fair, and this is how we answer them in the call, before anyone signs anything.

  • Our data is a mess, we would have to clean it up first.

    Clean data is usually the outcome of the workshop, not its precondition. We build the pilot on your real data precisely so that you find out what is incomplete in week two rather than in month five.

  • We do not have an IT department.

    We take the technical side. After the rollout, someone on your team runs it following four hours of training. We do not leave behind a system that needs a developer to change one condition.

  • We cannot put company data into an AI model.

    The agent reaches into your systems at the moment of the question and answers from what it finds there. The scope of access is agreed beforehand and you decide what it may look at. Nothing is moved into a model permanently.

  • How do we know the answer is right?

    Every answer points at the place in the connected system the number came from. Where there is no data, there is no answer. An invented number would be worse in operation than none at all.

CRM
HubSpot, Pipedrive, Salesforce, LiveSpace
Finance
Fakturownia, sevDesk, Xero, Comarch Optima
Commerce and stock
Shopify, WooCommerce, BaseLinker, Xentral
Team tools
Google Workspace, Microsoft 365, Slack, Notion, ClickUp, Jira
Data
BigQuery, Google Sheets, SQL databases, Google Analytics
Automation layer
Make, n8n, Zapier, custom API integrations

What a process costs before and after

Typical time distribution in the processes we automate most often.

ProcessManual, per weekWhat the system takes overWhat stays with people
Weekly report for management3 to 5 hoursCollecting data, calculating, building the fileCommentary and decision
Handling a new enquiry2 to 4 hoursCreating the record, assigning, remindersThe conversation with the client
Invoicing from the sales system2 to 6 hoursIssuing, sending, tracking paymentResolving exceptions
Onboarding a new employee4 to 8 hours one-offAccounts, documents, tasks, scheduleActual training
CRM and ERP synchronisation3 to 8 hoursMoving and reconciling dataDiscrepancies that need a decision

This is the range we meet in manufacturing companies and agencies, not a promise for any specific business. Your numbers come out of the workshop, measured on your data.

How we work

JUSTPROCES, four steps

Each step ends with something you can judge before the next one starts.

  1. Workshop, 1 to 7 weeks

    Map of the current process, bottlenecks ranked by cost, metrics and a 30-day plan.

  2. Pilot, 2 weeks

    We build the first automation on your real data, not on a sample. After this you know whether it holds up in your company.

  3. Production, 2 to 4 weeks

    Full rollout, team training, monitoring. Your team runs the solution from there.

  4. Return report, after 30 and 90 days

    The same metrics as in the workshop, calculated on data from after the change.

How the week changes

What the team does before, and after

Before

  • Monday starts by assembling a report from four sources
  • The status of a case is established by asking whoever owns it
  • Data is entered a second and third time, into the next system
  • One person on holiday stops an entire process

After

  • The report is already there and only needs a comment
  • The status is visible in the system, without asking anyone
  • Data is entered once and the rest happens on its own
  • The process runs regardless of who is at their desk

First changes show 14 days after the workshop, the full picture after 30. We measure the return at 30 and 90 days, on metrics agreed before we start.

For the person signing this off

What you are risking, and what you are not

A technology project that fails to stick costs more than money. It costs the credibility of the person who pushed it through, and closes the subject inside the company for the next two years.

This process is arranged so that the risk sits across stages rather than entirely on your signature at the start.

  • After the workshop you hold a document that stands on its own at board level, even if you go no further
  • The pilot shows a result on your data before the full rollout is decided
  • Metrics are agreed BEFORE we start, so the verdict does not depend on who tells the better story
  • The report at 30 and 90 days is a number, not a presentation

What it costs

The workshop has a fixed price, the rollout is quoted after it

The process workshop has a fixed weekly price and runs from one to seven weeks depending on scope. The price is known upfront because the content of the workshop is fixed.

We quote the rollout only after the workshop. Before the process is mapped, any quote would be a guess, and a guess in a quote is always wrong at one side's expense.

  • Workshop

    EUR 3,500 net

    per week, usually one to three weeks

    A self-contained piece of work. It ends with a process map and a 30-day plan you can execute without us.

    • Map of the current process
    • Bottlenecks ranked by cost
    • Three highest-return recommendations
    • Metrics and a 30-day plan
    Start with the workshop
  • Most popular

    Workshop and rollout

    Quoted after the workshop

    scope follows from the process map

    The option most companies choose. Workshop, a pilot on your data, and full rollout with a return report.

    • Everything in the workshop
    • Pilot on real data, 2 weeks
    • Production rollout, 2 to 4 weeks
    • Team training and monitoring
    • Return report at 30 and 90 days
    Talk about a rollout
  • Ongoing support

    Agreed individually

    optional, after the rollout

    For companies that want to keep extending the solution rather than maintaining it alone.

    • Extension to further processes
    • Reacting to changes in source systems
    • Quarterly review of the metrics
    Ask about support

The workshop ends with a 30-day plan you can execute without us. If you then decide a rollout makes no sense, you keep the process map and the priority list, and we do not argue with that.

Frequently asked questions

What does an AI automation agency actually do?

It implements AI and automation inside specific business processes: reporting, handling enquiries, invoicing, moving data between systems. In our case that is preceded by a workshop where we establish what is worth automating in the first place.

How is this different from hiring a software house?

A software house builds what you order. We first check whether what you want to order solves your problem. Sometimes the workshop ends with a recommendation to build nothing and change how the work is organised instead.

Which companies is this for?

B2B companies where spreadsheets, email and manually chasing statuses act as the operating system. Most often manufacturing and marketing agencies, because their processes repeat and their data sits across several systems.

Do we have to replace the systems we use?

No. Automation means connecting what you already have, not swapping it out. If the workshop shows that one of your systems is a dead end we will say so, but replacing it is not a condition of working together.

How long does it take?

The workshop takes one to seven weeks, the pilot two weeks, the rollout two to four weeks. The first working automation appears 14 days after the workshop and the full rollout takes 4 to 8 weeks.

What do you need from us?

One person who can make decisions and is available during the workshop, access to information about the process, and the ability to talk to the people who run that process daily. System access is only needed at the pilot stage, and only within the scope you agree.

Start with a conversation, not a rollout

The free consultation takes 30 minutes. You describe where work gets stuck, we tell you whether this is a case for a workshop or whether there is a simpler way. If it is simpler, we say so straight away.

We run at most two rollouts at a time. That is not a sales device, it is the condition for someone actually sitting on each of them.

Book a free consultation

PS. If you are reading this while thinking of one specific report that someone assembles by hand every Monday, that is exactly the case. The workshop ends with a plan you can execute without us.

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